The 2009 Salone del Mobile begins this week in Milan. The international furniture fair brings a typical design world mix of interesting, pretentious, cool, stupid, ugly, and clever or some combination of the above in people and objects to Milan.
The week includes the official fair which is a trade show open to anyone who purchases a ticket, (this year: 20.00 euros for one day) which is held at the massive mix of grey and glass Rho Fiera convention center outside of Milan. Rho is a painful 40 minute metro ride followed by long walk for before you enter the first of the halls. Still there is much to see and the best place to go if you want to actually buy furniture or get a concentrated display if furniture and lighting produced by top Italian and non Italian designers and manufacturers. It is worth a visit for at least one or part of one of your days, to get an idea of what it’s like. www.cosmit.it
I think the more interesting part of the week is Fuori Salone, (outside Salone) which is comprised of a series of exhibitions, and events scattered throughout Milan.
A mix of furniture designers and non furnishing names, from such as industries as automotive, fashion, technology and alcoholic beverage, who want their brands associated with design, innovation or luxury host exhibitions. Here exhibitors strive to come up with new ways to show off their goods, create an atmosphere and attract visibility. www.fuorisalone.it
In this age of virtual substitutes for so many aspects of life, it is nice to see that the Salone del Mobile values real space and time and creates an opportunity in which to enjoy the non virtual world.
More later on trends and observations from Salone 2009.
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